Man, I hate shopping. I feel so uncomfortable in a store that I often compare myself to prisoners of war and start thinking of what strategies they must have used to get over their tortourous environment.

But shopping is an inevitable exercise, even for me, so I have adapted some strategies to overcome the near-death-experience feeling I used to get when I went to shopper’s stop earlier.

The key is to think of shopping as a commando operation to strike deep into enemy territory. Just like how British spies didn’t like to spend more time than was necessary in Nazi Germany, I too want to minimize my exposure to departmental stores. There is a lot of planning involved ahead of time. I will usually create a mental map of the store, mark out all the places in the store that have the stuff I need, and plot a course through the store that hits all the targets and has a clear and fast exit strategy.

On the day of the assault, I come mentally prepared. I will also prep the wife for my shopping trip, warning her ahead of time not to get distracted by enemy installations that are scattered all around the store, which are designed to trap the weak mind. And once you are trapped in shoes-surrounded enemy territory, its the end for you. There is no way out.

The wife, however, deeply objects to my interpretation of shopping. She prefers to think of shopping trips as an excursion to a museum. The store has all this art work on display, and it is our duty to respect the artist and sample all the merchandise that has been presented.

As you’ve all probably guessed by now, these two strategies are deeply incompatible, and whenever the wife and I go shopping, we somehow end up in a situation where I think I’m about to be shot by an enemy sniper disguised as a perfume salesman, and the wife thinks she’s in deep philosophical discussion about human nature with Socrates disguised as the friendly fashion consultant at the store.

Anyway, I had a bit of an epiphany today when I saw a glimpse of what the wife did with her shopping strategy. She bought me a suit today, but the interesting thing is how she paid for it. Through a combination of discounts, a sale, store loyalty program, gift vouchers and credit-card points redemption, she bought the suit which was marked at Rs 7,000 WITHOUT PAYING ANY MONEY!!! That’s right, she effectively got it for free!

And since how much I like stuff depends inversely on how much it costs, I absolutely love my new suit!

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